Aegean Free Zone (Turkey)
Advisor to the Chairman. Providing assessments, plans, identity, restructuring, US sales office …leading to $4.2 billion in Manufacturing and Trade for 2008.

Baseline Inc.
Identity, restructuring, sales force — for the first online database in the US entertainment industry. Sales tripled in just 12 months.

ITT Continental Baking
Successfully responded to threats of Congressional restrictions on Children's TV advertising for Twinkies and Wonderbread — through innovative public relations and packaged-based promotions.

Atlantic & Pacific Tea Company (A&P)
Developed the "How To Primer" for the marketing of supermarket private label brands in the US.

Izmir Chamber of Commerce (Turkey)
First-ever promotion for a Turkish city in the US—resulted in positive attitude shift, increased awareness and website traffic—for both tourism and trade.

Unilever (Netherlands)
Created and sold-in a multi-brand, summer bar soap promotion for Dove, Lifebuoy and Caress that broke all previous sales records.

MCA Inc.
Evaluated the test market for the MCA-Philips Video Disc Joint Venture, leading to MCA's canceling its ill-advised participation (sold to Pioneer).

Melitta Coffee Products (Germany)
Introduced this $2 billion international coffee products company into the hugely competitive US supermarket trade — resulting in a modest, but highly profitable share of market.

Buitoni Foods (Italy)
Planned and executed various new frozen and canned food US introductions, revitalizations, line extensions, continuity programs, etc., for this premium label, Italian foods giant.

Nippon Television (Japan)
Provided a comprehensive assessment of the US TV market for Japanese syndication — plus a roadmap for the introduction of NTV Programming …leading to establishment of a successful US subsidiary.

Nestor
Basic marketing direction, identity, sales reorganization for a hi-tech leader in artificial intelligence - neural networks.

Newark Academy
Created a new identity and aggressive marketing program for a venerable New Jersey prep school in decline. Results: a dramatic reversal; 5 consecutive years of record enrollments; Wonderworks' industry recognition.

Colgate-Palmolive
Evaluated corporate acquisitions during the "Conglomerate Era." Helped launch the line extension of Ajax Green Cleanser, with minimal cannibalization of its parent brand.

Holiday Inn
Annual market reviews, periodic strategy assessments. Also helped launch the Crown Plaza brand—a successful, premium line extension.

The US Postal Service
Assessed corporate advertising and repositioned The USPS to sell "consumer benefits" rather than "excuses for operational failures". We reversed declining approval ratings.

Frost & Sullivan
Authored the first (and second) comprehensive market studies of the US beauty products market—for this #1 US publisher of industry analyses and forecasts.

UA-Columbia Entertainment
Designed and executed the first segmentation research in the US Cable TV industry; doubled subscriber penetration from 40% to 80% in only 3 years; a repeat CTAM award-winner.

Time-Warner/HBO
A multi-project, retainer client —we created the first HBO Preview Telethon that increased subscriber penetration by 25% …and became the Cable TV industry's standard up-grade technique.

Czech Space Research Center
Provided marketing counsel to this hi-tech Brno, CZ firm to expand its business beyond the European Space Agency (ESA) to the US (NASA).

TeleCommunications Inc. (TCI)
Marketing, identity, strategies, and launch of EVR Request, a joint venture between TCI (the largest US Cable TV operator) and Request Pay-Per-View, (a major programming supplier).

EuroCentrum Industrial Park
(Liberec, Czech Republic)
Business Plans—including an assessment of Industrial Zones in Central and Eastern Europe, positioning, identity, name ("America Park"), aggressive launch program, website.