Wonderworks’ Business Development Audits
Address the
most Intractable Marketing Problems
Head On!
In a world where “change is the norm and and staying the same too frequently means falling behind,” Wonderworks Marketing Audits will, provide practical, usable, and effective solutions to some of your most important marketing problems – problems that might include a more complex economy, increased competition, higher costs and lower margins, necessary reductions in staff, and a growing regulatory climate.
A Wonderworks Audit is not just another Marketing Study destined for the bottom desk draw. It’s meant to be put to use quickly …and to readily improve the way you do business. Our Audits are thoroughly professional; they are done independently; they’re objective; and they’re kept entirely confidential. They “pull no punches”. They are designed to cut the fat out of your current Marketing budget; eliminate ineffective and often “untouchable” programs; fine-tune tired and worn out strategies; and propose innovative new ways to increase market share in a tough business environment.
Brands such as Unilever’s Dove and Lifebuoy; Colgate-Palmolive’s Ajax
Green and Alpen Cereal; Holiday Inn’s Crown Plaza; the Aegean Free Zone
in Izmir Turkey; Choate-Rosemary Hall in Wallingford CT, Newark Academy
in Livingston, NJ, and even The Knox School in St. James on Long Island;
and Time Inc’s Home Box Office …have each benefited from Wonderworks’
Audits.
Wonderworks’ Audits provide Useful and Practical Solutions:
- What's working …what's not ...and why
- How to trim your budgets and get the most for your marketing dollar
- How to fine-tune the good stuff and eliminate the ineffective
- What new strategies and tactics to consider and how to test them
- How to use benchmarks to track future performance
They also Cover the Critical Inputs of the Most Successful Business Development Plans
- A Comprehensive Situation Analysis
- Primary Target Research
- Sales Trend Analysis
- Organizational Chart Review
- Evaluation of the current Marketing Plan and its Execution
- Sales Materials Assessment
- Problems and Opportunity Identification
- Strategic and Tactical Recommendations
- Answers to Selected Client Questions
